D.R. Horton creating new affordable housing category targeting "active adults". After seeing that entry-level houses geared toward first-time home buyers have become popular with retirees, D.R. Horton announced Tuesday that it is establishing a new brand for “active adults” who are looking for their last home.
D.R. Horton, the nation’s largest home builder, said its new Freedom Homes brand will be available in at least eight markets by the end of the 2016 fiscal year and in about one-third of the company’s 78 operating markets a year later.
“We’re excited to offer Freedom Homes as an affordable alternative for active adults seeking a carefree, low-maintenance lifestyle in an age-restricted community,” Chairman Donald R. Horton said in a prepared statement.
“The addition of Freedom Homes to our diverse family of brands will allow us to continue to expand our industry-leading market share.”
The company is in the early stages of developing the Freedom brand, so it can’t say what the average size or price of the houses may be, said Jessica Hansen, vice president of investor relations.
Houston is the first Texas city where the company will offer Freedom Homes, but it plans to offer them in Florida, Texas and Arizona, she said.
The company offers a wide range of houses that includes D.R. Horton, Express and Emerald with prices ranging from $100,000 to over $1 million. The company also offers mortgage financing and title services for home buyers through its subsidiaries.
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Frontera Development is a full service real estate development firm based in Waco, Texas. The firm focuses on residential, commercial developments and master planned communities that emphasize the values of New Urbanism and Traditional Neighborhood Development. For more information, contact Mark P. Felton II at 254-495-1241.
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